Crisis Prevention
Crisis Prevention
Lesley Brovner & Mark Peters
October 14, 2024
The way in which companies and nonprofits prevent and manage both legal and reputational crises has a profound effect on their ability to succeed and focus on their business operations. It is imperative when faced with a potential crisis to employ a robust crisis management plan. This involves dual strategies: A legal strategy to address liability issues and a public relations strategy to deal with any public fallout.